Alexa Cohen
Junior at UW-Madison | Studying Consumer Behavior & Marketplace Studies | Aspiring Consultant with a Focus on Business Strategy & Entrepreneurship
- Role
- Events & Special Projects at The A List
- Location
- Beverly Hills, CA, US
- LinkedIn followers
- 500 followers
About Alexa Cohen
I am a sophomore at the University of Wisconsin-Madison, pursuing a major in Consumer Behavior and Marketplace Studies with a certificate in Business and Entrepreneurship. Originally from Los Angeles, California, I will graduate in May 2027. My passions span the fashion industry, consumer behavior, consulting, and law, and I am eager to explore internships or roles that allow me to apply my skills in these areas. As a natural leader and team-oriented individual, I thrive in collaborative environments and am driven by curiosity and hard work. In my free time, I enjoy meeting new people, playing soccer, and baking. I’m always eager to learn, grow, and embrace new opportunities.
Experience
Events & Special Projects
May 2025 — Present · Beverly Hills, CA, US
Curate and format detailed guest lists for celebrity and influencer events, including hyperlinked IG/TikTok handles, follower counts, and brand-aligned rationale for client approvals- Create face sheets to guide photographers and press, highlighting key talent for event coverage- Contribute to recap decks by compiling influencer content, mentions, and media performance metrics- Maintain curated celebrity interest lists (e.g, wellness advocates, F1 fans) to support talent strategy- Develop and pitch a full mock event for a client brand, including creative, activations, budget, and guest list strategy- Monitor and track post-event social media activity across platforms, updating placement grids and calculating organic impressions for recap reporting
Education
University of Wisconsin-Madison
Bachelor's of Science, Consumer Behavior and Marketplace Studies with certificate in Business and Entrepreneurship
Milken Community School
High School Diploma, N/A
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