Alexa Rosenfeld

About Alexa Rosenfeld

Seasoned eCommerce/ Brick & Mortar analyst experienced in P&L ownership, product management, and brand development. Professional with 5+ years of experience in account management, and retail merchandising. Proven accomplishments in development and execution of strategic business plans resulting in profitable assortments with sustainable growth. Multi-channel SKU experience across Home Improvement and Dairy categories. I am a graduate of the University of California, Berkeley with a Bachelor\'s degree in Interdisciplinary Field Studies. My three concentrations were Business, Media Studies, and Psychology. I wrote a thesis on how corporations instilled brand loyalty amongst child consumers through televised advertisements throughout the 1980\'s. Words I strive to live by: “Don\'t let the fear of striking out keep you from playing the game.”

Experience

1. Senior E-commerce Business Analyst

   Nestlé

   Dec 2025 — Present · Arlington, VA, US

   Dedicated to driving Nestle’s digital transformation and e-commerce growth by leveraging data analytics to optimize online sales strategies, enhance customer engagement, and improve the overall digital experience.

Education

• University of California, Berkeley

  Bachelor in Interdisciplinary Studies, Mass Communication/Media Studies, Business & Psychology

  2012 — 2015

Skills

• Customer Service
• Microsoft Office
• Sales
• Research
• New Business Development
• Market Research
• Critical Thinking
• Social Media
• Marketing Communications
• Facebook
• Microsoft Excel
• Advertising
• Communication
• Project Management
• Marketing
• Management
• Public Relations
• Business Development
• Social Networking
• Social Media Marketing
• Public Speaking