Alexa Francis
Audience Strategy Analyst @The New York Times
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WORK HISTORY
Audience Strategy Analyst @The New York Times
New York, NY, US
EDUCATION
The University of Georgia
Bachelor of Science - BS, Fashion Merchandising
The University of Georgia
Bachelor of Business Administration - BBA, Marketing, Digital Emphasis
ABOUT ALEXA FRANCIS
Alexa Francis is a driven and motivated marketing and merchandising professional with a passion for storytelling, digital media, and luxury fashion. A recent graduate of the University of Georgia, she holds a B.B.A. in Marketing and a B.S.F.C.S. in Fashion Merchandising, bringing both strategic insight and creative flair to her work.With an energetic spirit and a keen eye for fashion and accessories, Alexa is committed to helping brands craft compelling narratives that resonate with their audiences. She thrives at the intersection of creativity and commerce, particularly within the luxury fashion space, where she is inspired by how branding, innovation, and digital platforms spark emotional connection and consumer loyalty.Alexa brings a well-rounded skill set that includes strategic thinking, collaborative teamwork, leadership, interpersonal communication, and polished deck creation. She is actively seeking roles that allow her to combine creativity with strategy—particularly in digital marketing, brand storytelling, and content development—while continuing to grow as a thoughtful, audience-focused marketer.
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