Alexandra Passos
Managing multi-million dollar marketing budgets with problem-solving expertise.
- Role
- Ww Regional Marketing Budget Manager at AMD
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Alexandra Passos
I enable companies to realign marketing strategies and operations to drive efficiencies…
Experience
Ww Regional Marketing Budget Manager
Nov 2020 — Present · Houston, TX, US
Manage Marketing Development Fund (MDF) budgets to support Regional Channel Marketing & Sales teams and digital transformation for Fortune 500 semiconductor company.* Effectively allocate & manage multi-million dollars in MDF for regional marketing & sales enablement projects, especially co-marketing funds* Supported regional implementation and team training for MarTech in English, Spanish, & Portuguese* Co-operates with cross-functional teams & liaise with global Finance, AP, & Operations * Financial analysis & reporting of fund allocation, reservation, & claiming processes, reducing errors by 18%(Excel, Power BI, and Creatio)* Consolidates data, reporting, & analysis globally to extract meaningful insights about marketing ROI* Improved MDF budget utilization & execution from 83% quarterly to over 99% quarterly for three years in a row
Education
University of Phoenix
BS
Bay City High School
High School Diploma
Dallas College Richland Campus
AS
Skills
- New Business Development
- Web Analytics
- Online Advertising
- Digital Strategy
- Integrated Marketing
- Business Development
- Digital Marketing
- Negotiation
- Marketing Management
- Email Marketing
- Guerrilla Marketing
- Google Analytics
- Sales
- Market Research
- International Marketing
- Web Marketing
- Content Marketing
- Marketing
- Strategic Planning
- Cross-Functional Team Leadership
- Marketing Strategy
- SEO
- Sem
- Multi-Channel Marketing
- Entrepreneurship
- Advertising
- Leadership
- Online Marketing
- Product Marketing
- Social Media Marketing
- Blogging
- Lead Generation
- Start-Ups
- Creative Direction
- Product Development
- B2b Marketing
- Media Relations
- Business Strategy
- Marketing Communications
- Crm
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