Alex Anastasopoulos
Digital Marketing Manager @Culligan International
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WORK HISTORY
Digital Marketing Manager @Culligan International
Build the Paid Media strategy of Culligan Germany in order to grow online Traffic & Acquisition - Plan & Execute the Digital Analytics Roadmap - Restructure Performance Marketing in order to increase efficiency & invest in new campaigns to generate leads - Bridge the gap between online & offline data in order to create a full funnel overview from website visit to customer acquisition & aftermarket - Build the marketing tech-stack in order to increase the traffic generation & analytics capabilities - Perform A/B tests in order to improve UX, Conversion Rate & website performance - Support & Empower other Western European markets in Digital Analytics - Coordinate & Develop the CRM capabilities of Culligan - Support the build of the E-commerce website of Culligan Germany
EDUCATION
Rotterdam School of Management, Erasmus University
Master’s Degree, Marketing Management
Athens University of Economics and Business
Bachelor's Degree, Management Science & Technology
SKILLS
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