Alexandrine Ortega

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEXANDRINE ORTEGA

MISSION & GOALSUX Strategist, Marketing Communicator, and advanced user of Adobe Creative Cloud suite, with a deep understanding of user empathy, user research, and prototyping for print and digital media. Extraordinary creative thinker and adept multitasker with the ability to bring simultaneous design projects to completion with efficiency and accuracy. Focused and detail-oriented, looking to offer technical proficiency and a strong work ethic to an appreciative company.‍ WHAT DO I DO?I\'m a multidiscipline designer based in Portland, where I create brand identities and assets, websites, and mobile apps to help companies strategically market themselves using creative communication and ultimately enhance their users\' experience. I combine conceptual thinking, cohesive brand identity, and my innate deep empathy to deliver a polished design that tells a story and engages users.Currently, I’m a UX Strategist and Marketing Specialist at a Fortune 500 company where I leverage advanced skills in Adobe Creative Suite and Marketing products and alongside user empathy, user research, and prototyping for print and digital media to brand and market products to customers, identify products in need of updating to make current user experiences successful, and lead my company into the future. TECH & KNOWLEDGEBusiness Intelligence- Project Management Tools: JIRA, Trello, Asana, Microsoft Planner, and Monday- Project Management Styles: Agile, Scrum- Marketing/Visual Communications: SurveyMonkey, Qualtrics, MailChimp, Salesforce Account Engagement email marketing, Staffbase internal communications, SharePoint internal site building, Social Media Management, and Google AnalyticsUX/UI & Graphic Design- Web Development: HTML, CSS, GitHub, Bootstrap, JavaScript, VS Code- Print & Digital Graphic Design: Adobe Creative Suite (InDesign, Photoshop, Illustrator, Bridge, Lightroom, Premiere Pro, After Effects), Canva, Vimeo, Color Theory, Brand Identity, Heuristic Evaluation, Typography, Interaction Design, and Iconography- User Interface Design & Prototyping: Adobe XD, Figma, FigJam, InVision, Sketch, Webflow, Squarespace, Wix, WordPress, Atomic Design, UI Grids and Composition, Decision Flow Diagrams, AB Testing, User Testing- User Experience Design: User Need Identification, Guerrilla Interviewing, User Experience Interviewing, Persona Creation, Insight Synthesis, User Scenarios, StoryboardingGeneral Competencies- Microsoft Office: Outlook, Word, Excel, PowerPoint, Teams, Sharepoint, OneNote, Stream, Power BI