Alexandria McCall
Digital Optimization Analyst @Biltmore
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WORK HISTORY
Digital Optimization Analyst @Biltmore
Lead website optimization efforts, including A/B testing, heatmapping, and survey analysis, while developing and executing strategic testing plans to increase conversions and revenue- Manage SEO strategy using SEMrush and Google Search Console to identify high-performing keywords, enhance site authority, and monitor URL behavior for ongoing site enhancements- Build and maintain reporting dashboards in Tableau and Looker Studio, utilizing GA4 and Salesforce data to provide actionable insights to marketing teams and senior leadership- Oversee digital analytics and tagging infrastructure, managing Google Tag Manager and GA4 to ensure data accuracy, troubleshoot discrepancies across platforms, and uncover user behavior trends- Collaborate cross-functionally with internal teams and external vendors to resolve analytics issues, implement new tools, and deliver seasonal and ad-hoc reports to support data-driven decision-making.
EDUCATION
North Carolina State University
Bachelor of Science (B.S.), Secondary Mathematics Education
North Carolina State University
Bachelor of Science (B.S.), Mathematics
Institute for Advanced Analytics at North Carolina State University
Master of Science (M.S.), Analytics
SKILLS
ABOUT ALEXANDRIA MCCALL
With over 10 years of experience in data analysis, consulting, and visualization, I am passionate about transforming data into insights and stories that drive business decisions and outcomes. I have a Master of Science in Analytics from the Institute for Advanced Analytics at North Carolina State University, and I have been recognized as an outstanding young alumnus and a keynote speaker by the North Carolina State University Mathematics Department. I bring diverse perspectives and experiences to the team, as I have also taught business analytics as an adjunct professor at Wake Technical Community College, where I facilitated online learning and implemented new technologies and instructional strategies.Throughout my experience in data analytics, I\'ve worked with cross-functional teams to provide data-driven solutions and recommendations for various business challenges and opportunities. I leveraged my expertise in data visualization tools, such as Tableau, to create interactive dashboards and reports that communicated complex data in a clear and engaging way. I also applied my skills in data analysis, consulting, SQL, and SAS programming to conduct exploratory and predictive analytics, and to deliver actionable insights and best practices to internal and external stakeholders.
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