Alex L.
Sr Global End User Campaign Manager @Promethean
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WORK HISTORY
Sr Global End User Campaign Manager @Promethean
Lead global strategy and execution of end-user marketing campaigns across North America, UKI, Germany, and international regions- Develop scalable campaign frameworks and toolkits that balance global brand consistency with localized execution- Partner cross-functionally with sales, product, channel, and regional marketing teams to drive engagement, adoption, and pipeline growth- Manage multi-channel initiatives including email nurtures, digital campaigns, account-based marketing, direct mail, social media, and events- Track performance across key KPIs including engagement, MQL/SQL conversion, pipeline value, and ROI, with a strong focus on continuous optimization- Serve as a global campaign lead, mentoring peers and influencing leadership alignment to ensure campaigns deliver measurable impact.
EDUCATION
University of Tennessee, Knoxville
Bachelor of Business Administration - BBA, Marketing/International Business
ABOUT ALEX L.
I am a Senior Global End User Campaign Manager with over 13 years of experience leading integrated campaigns that connect global brands to their audiences in meaningful ways. I specialize in developing campaign frameworks that scale across regions while adapting to local markets, driving engagement, product adoption, and measurable pipeline growth. My expertise spans B2B and B2C marketing, account-based strategies, customer lifecycle campaigns, and cross-functional leadership. By combining data-driven decision-making with creative storytelling, I deliver campaigns that not only align with business goals but also create lasting impact for the end user.
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