Alexandria Calnin

Marketing Manager @American Cancer Society

Kansas City, MO, US

Create impactful, engaging social and digital content for a dynamic portfolio of work spanning mission impact, community fundraising, and corporate alliance initiatives across the North Region Marketing team\'s 17-state footprint.• Conceptualize and produce an average of 25 organic social posts and two paid social campaigns monthly, including copywriting, video creation, asset collection, and image editing• Develop and execute organic social strategy across 17 Facebook pages, 10 Instagram accounts, and a LinkedIn presence, resulting in a quarter-over-quarter engagement rate increase of 4.5%, with a Q2 average of 10.9%• Advise a team of seven product leads on content strategy for paid and organic social campaigns, with campaign goals ranging from driving awareness to driving traffic, generating leads to generating revenue• Collaborate daily with fellow marketers, internal partners, and external volunteers to ensure seamless project execution and maintain exceptional volunteer relationships• Spearheaded the implementation of a project management solution, which has significantly streamlined team collaboration, balanced workloads, and level-set ongoing expectations

University of Wisconsin-Madison

Bachelor’s Degree, Communication Arts and Political Science

University of Navarra

Bachelor’s Degree, Political Science and Government