Alexandria Boreman
Marketing + Business Development | Creative Team Lead | Project Coordinator | Brand Expert
- Role
- Marketing & Creative Team Lead at PROJXON
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Alexandria Boreman
Committed to continued leadership development, cultivating Marketing + Creative teams…
Experience
Marketing & Creative Team Lead
Jul 2024 — Present
As a Marketing + Creative Team Lead Intern, I assist a marketing & creative team by leading and coordinating creative projects and marketing campaigns. I work closely with the marketing and creative team & web designers to develop and execute innovative strategies contributing to the dynamic growth of our clients.Key achievements:• Planning and executing marketing campaigns across various channels, including digital, social media, and traditional media while developing over 12+ pieces of marketing collateral. • Increased productivity by implementing project management via Asana while creating and documenting a streamlined workflow across a team of 4+ interns including design, copywriting, and social media resulting in the successful execution of 10+ creative projects within three months.• Created and documented standard operating procedures from the ground up encompassing monitoring and reporting on campaign performance, KPI and goal tracking, workflow sequence and approval processes, creative and marketing meeting structure and tracking and providing recommendations for improvement.• Improved LinkedIn content strategy, leading to a growth of 300% in company page followers within 3 months. • Leading and coordinating creative projects, ensuring timely delivery and adherence to brand guidelines.• Collaborating with the design team to create compelling visual content and promotional materials.• Conducting market research and analyzing trends to inform marketing strategies and create new, effective strategies.• Developing content calendars and managing social media accounts while also supporting the creation and management of marketing collateral, social media, and email campaigns.
Education
Cornell University
Digital Marketing Certificate
2022 — 2022
National University
Bachelor of Arts - BA
2022
California State University San Marcos
Certificate
2020 — 2021
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