Alexandria Wright
Business Analyst, Charlotte Hornets
- Role
- Marketing Business Analyst at Charlotte Hornets
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Alexandria Wright
Data-Driven Marketing Analyst | Brand & Customer Insights | Performance…
Experience
Marketing Business Analyst
Jan 2023 — Present · Charlotte, NC, US
Launched and optimized paid campaigns across Meta, LinkedIn, programmatic, CTV, and display channels, optimizing a $XM+ seasonal budget; driving an increase in lead generation and reduced CPA.Built performance dashboards in Tableau to track campaign ROI and funnel KPIs, empowering agile decision-making across marketing and sales teams.Owned end-to-end survey strategy for customer experience, including a league-wide NBA intiative; analyzed NPS, OSAT, and CSAT data to inform retention strategies.Automated lead delivery workflows using Zapier, accelerating speed to contact and improving conversion quality across inbound channels.Developed a funnel-based analytics framework with media cost benchmarks, helping evaluate ad proposals and optimize spend by lifecycle stage.Analyzed fan engagement data to inform marketing strategies, leading to substantial improvements in campaign effectiveness and audience reach.
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