Alexandria Watts
Audience Development Specialist @NBCUniversal
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WORK HISTORY
Audience Development Specialist @NBCUniversal
New York, NY, US
Analyze audience engagement trends and branded content campaign performance across NBCUniversal’s digital news platforms to inform data-driven content and distribution strategies- Conduct A/B tests and regular branded content performance analyses to optimize webpage layouts, video tactics, and display ad formats, shaping content strategy decisions- Oversee end-to-end content launches, implementing tracking and analytics systems, creating in-feed promotional units, and building frameworks for detailed engagement and performance measurement- Own client relationships for performance reporting, producing and presenting analyses that translate complex data into actionable insights for internal teams and brand partners- Direct vendor partnerships and production workflows, managing production trackers and timelines, overseeing design QA, and evaluating new ad formats and tech offerings- Lead creative development of “Content Card” display ads, including copywriting, video editing and visual design, improving engagement rates by 162%, click through rates by 120%- Partner with Sales, Marketing, Ad Ops, Editorial, Design, and Video teams to align on content strategy and performance goals- Facilitated integration of emerging technologies across the organization, such as Canva and AI
EDUCATION
Marist University
Bachelor of Arts - BA, Journalism and Public Relations
ABOUT ALEXANDRIA WATTS
I merge data-driven insights with creative storytelling to connect audiences with compelling digital content. Passionate about innovation in both creative and distribution strategy, I develop approaches that enhance engagement, optimize performance, and elevate storytelling through comprehensive analysis, A/B testing, and adoption of emerging technologies.I’ve supported award-winning branded content programs by shaping strategies that ensure stories reach—and resonate with—the right audiences. I take pride in pushing the boundaries of what audience development can achieve, balancing analytics with artistry and precision with imagination. Guided by my motto, onward and upward, I strive to grow, adapt, and lead within the evolving media landscape.
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