Alexandria Grier
VP, Broadcast @Cadent
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WORK HISTORY
VP, Broadcast @Cadent
EDUCATION
Binghamton University
Bachelor of Arts (BA)
SKILLS
ABOUT ALEXANDRIA GRIER
Empowering brands through data-driven, cross-platform media strategies, and as VP of Broadcast, I focus on creating innovative solutions tailored to client objectives. With over six years of leadership in the broadcast division, I have successfully navigated the team through negotiations and implementation of integrated media buys for Linear/OTT campaigns, scaling billings from $15 million to over $120 million. Under my leadership, the team works collaboratively across the organization to develop creative, sound strategies that enhance client success. By leveraging strong vendor relationships and market knowledge, we deliver impactful media solutions, including unwired and cross-platform specialty campaigns. Certified in Digital Advertising Fundamentals, we remain committed to aligning client goals with cutting-edge media approaches.
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