Alexandria Fetzer

About Alexandria Fetzer

An experienced marketing strategist with a proven track record of excellence in product marketing, project management, and brand development across diverse fields (technology, banking, automotive, and insurance). I have developed and executed dozens of integrated marketing strategies to grow Amazon’s Pre-Owned Devices business and grow and retain BECU’s (the fourth largest credit union in the US) adult consumer, business and youth membership and core banking services. I am passionate about finding innovative solutions that best support the business objectives and deliver value to customers/clients/members. Supervisors appreciate a natural drive to lead and finish high-impact projects on time and on budget (in addition to strategic thinking skills). Colleagues rely upon attentiveness, excellent program/project management skills, leadership, a cool hand, and the ability to navigate change and lead through ambiguity. Mentees benefit from organizational excellence, thoughtfulness, and approachability. Consistently relied upon as a product and marketing expert. CORE COMPETENCIESProject Management: 10+ years of proven project management experience. Personally led approximately two dozen major/six-figure projects throughout career. Translates critical project goals and milestones into a well-communicated and executed project plan focused on delivering a project on time, on budget, and to plan. Solid experience working with cross-functional teams. Product Marketing: 9+ years of experience. Led 60+ separate multimedia integrated marketing campaigns.Go-to-Market Strategy: 6+ years of go-to-market strategy experience personally leading 4 major programs. Understands the where, when, how, and why of a GTM process to deliver resonating results. Client Management: 6+ years of proven client management experience. Focuses on understanding client’s needs and working styles to build trust, proactively problem solve, and work collaboratively to achieve goals. Marketing Strategy: 6+ years of proven enterprise marketing strategy experience. Understands the customer persona and goals to build lifecycle marketing strategies that align with customer needs and enterprise goals.Team Leadership: 3+ years of team leadership expertise. Focuses on building high-performance professionals and supporting collaborative and inclusive team culture.

Experience

1. Product Marketing Manager Amazon Pre-owned Devices

   Amazon

   Jun 2025 — Present · Seattle, WA, US

   Product Marketing Strategy: Serve as primary online marketing strategist and client manager for Amazon’s Pre-Owned Devices business. Use customer research and previous performance data to drive creative positioning and ad placement across Amazon.com. On-site Experimentation: Develop and execute A/B and Multivariate digital marketing experiments to optimize the customer experience, grow cross-device learnings and drive incremental sales. Performance Marketing: Created a digital performance marketing playbook to empower Online Marketers to develop omnichannel marketing strategies in 2026. Incorporated playbook with department’s AI chat agent to reduce hours spent reviewing materials and increase efficiency. AI-Powered Marketing: Reduced onsite campaign rework and content development production hours by approx. 4 hours per month through the implementation of AI content development tools. Leveraged AI to automate marketing project status reports, saving 1.5 hours per week. Marketing Analytics: Review, interpret, and communicate metrics to peers and senior leadership on using Tableau, Excel and SQL to pull and manipulate data. Conduct deep dives, high velocity event reporting, and ongoing weekly/monthly/quarterly business review contributions.Project Management: Established weekly status series, Asana project management board, and monthly prioritization review to track and prioritize projects, provide key updates, and discuss blockers.

Education

• Central Washington University

  Bachelor of Science (B.S.), Marketing Management

• Everett Community College

  Associate of Arts and Sciences (A.A.S.), Business Administration and Management, General

• Macquarie University

  Excel Skills for Business Specialization

• University of Washington

  Lean Six Sigma

• Project Management Institute

  Project Management Professional

  2027

Skills

• Teamwork
• Marketing Communications
• Windows
• Microsoft Excel
• Powerpoint
• Marketing
• Outlook
• Microsoft Office
• Marketing Strategy
• Multi-Line Phone
• Coaching
• Accounting
• Clerical
• Conflict Resolution
• Clerical Skills
• Training
• English
• Public Speaking
• Market Research
• Project Management
• Meeting Scheduling
• Telephone Skills
• Receptionist Duties
• Team Building
• Microsoft Word
• Time Management
• Strategic Planning
• Social Networking
• Customer Service
• Online Advertising
• Phone Etiquette