Alexandre Simo
Sales Director Metro Quebec & Wholesale Quebec Businesses @Kraft Heinz
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WORK HISTORY
Sales Director Metro Quebec & Wholesale Quebec Businesses @Kraft Heinz
Montréal, QC, CA
Own enterprise-level commercial leadership for Metro Quebec, Metro Procurement and Wholesale Customers, with full accountability for P&L, pricing, trade investment, category strategy, and have led the rebuild of our JBP with Metro.• Set retailer strategy to unlock distribution, shelf presence, and executional excellence, translating national brand priorities into in-market growth.• Lead cross-functional alignment across Sales, Marketing, Supply Chain, Finance, and Shopper Marketing to accelerate growth and execution consistency.• Partner with senior retailer leadership to evolve relationships from transactional negotiations to long-term, value-creating partnerships.
EDUCATION
Université Laval
Bachelor's degree, Business
SKILLS
ABOUT ALEXANDRE SIMO
The future of CPG belongs to leaders who can unite strategy and execution, driving growth at the shelf while building brand equity in the market. That’s the approach I bring: a commercial vision grounded in data, partnership, and measurable results. I’m typically brought in when category growth stalls, retailer partnerships weaken, or execution no longer matches ambition.With 15+ years across consumer packaged goods, food & beverage, and retail, I’ve led $200M+ portfolios, delivered sustained category share gains, and helped evolve retailer relationships from transactional negotiations to strategic, growth-focused partnerships. My strength lies in translating category strategy into shopper-led execution that works both in-store and online.At Kraft Heinz, I manage businesses of significant scale and complexity, unlocking growth through approaches that balance shopper insights, category strategy, data-driven planning, and bold brand activations.Key Achievements:• Led $200M+ portfolios across multiple customers, driving sustained category growth• Built omnichannel programs combining in-store, digital, retail media, and field execution to increase shopper engagement• Delivered 360° retail activations that built brand awareness, drove trial, and generated measurable sales lifts• Reset joint business planning models to support long-term, mutually beneficial retail partnershipsIf you’re looking to unlock category growth, elevate brand equity, or rethink retail partnerships, let’s connect.
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