Alexandre Garde
Sr Manager, Experimentation & Optimization @Plusgrade
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WORK HISTORY
Sr Manager, Experimentation & Optimization @Plusgrade
Montreal, QC, CA
Leading the design, execution, and scaling of experimentation across loyalty points products. Building robust measurement frameworks, driving data informed product and UX decisions, and partnering closely with Product, Engineering, Design and Analytics to deliver measurable growth and long term impact.
EDUCATION
CXL
Conversion Rate Optimization (CRO)
ISEG
Master 2, Digital advertising
HEC Montréal
Master of Science (MSc), Technologies de l'information
SKILLS
ABOUT ALEXANDRE GARDE
Boasting a robust career in CX and UX strategy, my expertise pivots around Conversion Rate Optimization (CRO) and digital products, with a demonstrated history of enhancing online platforms for business growth. At adviso, my mission is to elevate product experiences and customer journeys, aligning them with the strategic goals of the organization. My approach reflects a blend of innovative thinking and data-driven methodologies, fostering a culture of experimentation and continuous improvement.My tenure at adviso has been marked by notable successes, including leading CRO projects that generated over CAD in additional revenue. I have pioneered the adoption of experimentation culture with multiple clients, transforming their digital presence through meticulous product redesigns and optimization strategies. Partnering with stakeholders, I\'ve ensured that product requirements are seamlessly integrated, leveraging my skills in stakeholder management to drive collaborative progress and measurable outcomes.
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