Alexandre Cordelier
Manager @Velvet VML Consulting
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WORK HISTORY
Manager @Velvet VML Consulting
Sephora: Senior Business analyst for mobile marketing automation solution assessment - 1 month- Workshops with Global and Local marketing teams (EMEA, NAM, APAC and LATAM) to collect “as is situation” with current solutions and future business requirements to implement- In depth analysis of mobile marketing automation trends and mobile marketing automation solution specific features- Assessment of 5 solutions with recommendations based on region size, business requirements and IT capabilities- Creation of an Exec Sum for top managementLacoste: Senior Business analyst to optimize Salesforce Service cloud for the Global Customer Services management - 2 monthsWorkshops with Global and Local customer services to understand the pain points and propose business solutions to ease use of service cloud and optimize case treatment timeUser stories writing and presentation to business and IT teamsKering: Project manager / product owner - 2 yearsManagement of the conception and build of the new tasks database for the Digital in store App (18 users)Project coordination with all streams impacted (15 applications)Backlog and release management.Project committees and roll out plan consolidationPicard Surgelés: Project manager for the loyalty program IT conception - 5 monthsManagement of the IT conception of the program: follow-up, project committee and planning consolidationManagement of data flows and process modelingKering: Project manager for the IT Client service team- 3 yearsClient service hub roll out (EMEA, AMER, APAC, KOREA, JAPAN) for all brands of the Kering groupProject lead for Salesforce Service Cloud, Logepal and web2case process within KeringUser Stories arbitration / Challenge of Integrator / System test plan / Support to business teams for UAT
EDUCATION
Birkbeck, University of London
International Communication Course
Faculté de médecine Paris V
PCEM1
EFREI - Grande école du numérique
Ingénieur, IT
Lycée Blomet
Baccalauréat S - Option physique chimie
SKILLS
ABOUT ALEXANDRE CORDELIER
I\'m an experienced professional in CRM project management and digital transformation, with 20 years of experience, primarily in the luxury, retail, and energy sectors.I have a strong interest in IT projects that serve business needs and drive operational value. I thrive in collaborative environments and excel at cross-functional teamwork, particularly when engaging with diverse professional backgrounds and expertise.
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