Alex Brack

About Alex Brack

Innovative and results-driven Program Manager with over 12 years of experience in digital transformation, global event management, and partner marketing. Proven track record in leading large-scale, cross-functional initiatives, driving substantial growth through strategic implementation of AI, ML, and GI technologies. Adept at optimizing customer journeys using data analytics to enhance ROI and streamline operations. Expert in managing diverse, cross-functional teams and large budgets across multiple regions, focusing on customer experience and stakeholder engagement. PMP-certified with deep expertise in cloud technologies and venture capital dynamics.

Experience

1. Senior Manager, Digital Transformation - Martech

   Dell Technologies

   Mar 2022 — Present · Austin, TX, US

   Customer Experience Modernization, Martech, AI and ML for Marketing and Sales•Lead a team of 15 professionals, incl. project managers, product owners, change agents, CSM in global technology projects.•Strategized and implemented marketing and sales platforms (CRM, ERP) with AI, ML, and GI, enhancing lead velocity, NPS scores, and operational efficiency.

Education

• Pontifícia Universidade Católica do Rio Grande do Sul

  BA, Entrepreneurship

  2005 — 2005

• Federal University of Rio Grande do Sul

  Bachelor of Business Administration (BBA), Finance and Marketing

  2005 — 2010

• City St George’s, University of London

  Certification, Advanced Marketing, Strategic Planning, New Product Development

  2008 — 2008

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (MBA), Finance and Technology

  2016

• Colégio Sinodal

  High School

  1996 — 2004

• Texas McCombs School of Business

  Postgraduate Degree, Artificial Intelligence

Skills

• Social Marketing
• Business Planning
• Operations Management
• Team Leadership
• Business Intelligence
• Estratégia Empresarial
• Empreendedorismo
• Financial Structuring
• Strategic Planning
• Planejamento Empresarial
• Negociação
• Strategy
• Online Advertising
• Crm
• Result Oriented
• Negotiation
• Liderança De Equipe
• Business Analysis
• Business Strategy
• Profit Optimization
• Marketing
• Inteligência Empresarial
• Inglês
• Management
• Marketing Strategy
• Gestão De Relação De Clientes
• Microsoft Excel
• English
• Customer Engagement
• Estratégia
• Social Entrepreneurship
• Pmp
• Planejamento Estratégico
• Digital Marketing
• Gestão De Projetos
• Commercial Management
• Marketing Digital
• Entrepreneurship
• Gestão
• Estratégias De Marketing