Alexandrea Rakowski
Social Media Curator and Strategist | Storyteller | Arts Advocate
- Role
- Social Media Specialist at Advocate Health
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Alexandrea Rakowski
I am a proud Milwaukee resident, a city I love and am inspired by every day. My…
Experience
Social Media Specialist
Jul 2025 — Present · Milwaukee, WI, US
Strategically manages and curates the social media content calendar Aurora Health Care branded channels, including Facebook, Instagram, and LinkedIn• Assists in the following with other various Advocate Health channels such as Advocate Health Care, Advocate Children’s, Atrium Health and Levine Children’s, and the Wake Forest School of Medicine • Develops daily multimedia content that amplifying storytelling, spanning service line campaigns, awareness initiatives, user-generated content, patient stories, and team member features• Partners cross-functionally with leaders to tailor content strategy to departmental goals and audience insights.• Oversees community management and engagement strategy, ensuring brand reputation, patient relations, and crisis escalation processes are handled with empathy and professionalism.• Designs and produces short-form videos optimized for social platforms using CapCut and other editing tools such as Adobe Photoshop• Leverages Adobe Workfront, Trello, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, CoPilot), and various Artificial Intelligence tools to manage projects, create content, and streamline workflows• Utilizes Sprout Social for scheduling, analytics, and performance reporting to enhance content effectiveness and audience engagement.• Assists in the management and optimization of paid social media campaigns, including audience targeting, creative testing, and performance analysis.• Produces promotional and real-time content for brand partnerships and events including the Chicago Bears, Milwaukee Brewers, Chicago Marathon, PULSE Health and Wellness Fest, and Summerfest.• Contributes to ongoing social media strategy through research, creative brainstorming, and trend analysis across healthcare and cultural spaces.• On-site provider shadowing, including in operating rooms to gain firsthand understanding of patient care, clinical operations, and healthcare practices.
Education
Carthage College
Music History
2020 — 2022
Bradford High School
High School Diploma
2015 — 2019
University of Wisconsin-Parkside
Clarinet Performance, Communications
2019 — 2020
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