Alexandrea Gaistman

Senior Associate @BrandActive

Toronto, ON, CA

Whether you are striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing your brand and marketing dollars, BrandActive has what it takes to get the job done. We’re the experts in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations.For more than two decades BrandActive has partnered with Fortune companies, leading healthcare systems, and medium-sized businesses to optimize the implementation of rebranding programs of all sizes. We’ve been everywhere your brand lives and seen everything marketing touches across every area of your organization. So, we have unique insights into how to improve ROI. If you’re going through a one-time corporate rebrand or wanting to get the most out of the everyday management of your existing brand, we help you achieve more, spend less, and build a better brand.As a Senior Associate, my role includes project setup and ongoing project analysis, schedule maintenance, and status reporting. I also support our Consultants with budgeting and client meetings and contribute to the documentation of best practices that support BrandActive’s commitment to continuous improvement.

Western University

Bachelor’s Degree, International Relations and Affairs

Earl Haig Secondary School

High School, Drama and Dramatics/Theatre Arts, General

University of Toronto - Munk School of Global Affairs & Public Policy

Master of Global Affairs, Global Affairs and Public Policy