Alexandre Neves

Marketing & Product Management | Agribusiness • Crop Protection • Seeds & Traits | Go-to-Market Strategy | Portfolio Leadership

Role
Corn Pre Herbicides Product Manager at BASF
Location
Durham, NC, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Alexandre Neves

Strategic and results-driven business leader with over 25 years of progressive experience across Agribusiness, Biotech, Chemicals, and Financial Services in both the U.S. and Latin America. Known for integrating strategic insight, operational excellence, and people leadership to unlock significant business value. Track record of leading multimillion-dollar product launches, transforming marketing strategies, and building collaborative ecosystems with commercial, digital, and technical teams.Combines a deep understanding of product management, go-to-market strategy with a strong foundation in financial acumen and stakeholder management. Adept at navigating matrix environments, influencing C-level stakeholders, and managing cross-functional teams to deliver on bold commercial ambitions.

Experience

  1. Corn Pre Herbicides Product Manager

    BASF

    Sep 2023 — Present · Raleigh, NC, US

    Lead the U.S. marketing strategy and execution for the Corn PRE Herbicide portfolio, including flagship products Surtain® and Verdict®. Responsibilities include annual brand planning, product positioning, pricing strategy, demand generation, quarterly forecasting, and cross-functional alignment with Sales, Tech Service, and Supply Chain teams.In 2024/25 orchestrated the successful launch of Surtain®, a breakthrough innovation in corn herbicides, featuring proprietary novel formulation technology. The launch rapidly established strong customer adoption and retail support, setting a new performance benchmark in the category.

Education

  • Universidade Estadual de Campinas

    Bachelor's degree, Computer Engineering

    1993 — 1994

  • USP - Universidade de São Paulo

    Bachelor's degree, Business Administration and Management, General

    1995 — 1998

  • ESPM

    MBA, Marketing

    2006 — 2007

  • University of Cambridge

    Executive Education, Business Strategy

    2013 — 2013

Skills

  • Financial Planning
  • Team Leadership
  • Derivatives
  • Credit Risk
  • Capital Markets
  • Financial Markets
  • Management
  • Economics
  • Business Planning
  • Fixed Income
  • Strategic Planning
  • Valuation
  • Corporate Finance
  • Asset Allocation
  • Teamwork
  • Banking
  • Mutual Funds
  • Risk Management
  • Business Strategy
  • Wealth Management
  • Equities
  • Result Oriented
  • Finance
  • Bonds
  • Business Management
  • Distribution
  • Strategy
  • Investments
  • Private Banking
  • Product Management
  • Portfolio Management
  • Competitive Analysis
  • Product Development
  • Analysis
  • Investment Banking
  • Financial Risk
  • Asset Management
  • Financial Services

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Alexandre Neves — Corn Pre Herbicides Product Manager at BASF in Durham, NC, US | Unifers