Alexandrea Patterson
Paid Social Specialist | Walt Disney Studios at OMG23
- Role
- Paid Social Specialist at OMG23
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Alexandrea Patterson
Digital Marketing Specialist with experience planning, launching and managing a variety of creative and digital campaigns. Particular expertise planning and managing social media campaigns in collaboration with cross functional teams. KEY COMPETENCIES • Campaign Planning / Campaign Management • Marketing Budgets / ROI / Tracking • Social Media Analytics / Tracking / Scheduling • Creative Collaboration / Project Coordination • Reporting / Writing / Campaign Optimization • Writing / Content Development • Presentations / PowerPoint / Recommendations • Teamwork / Problem Solving / Organization
Experience
Paid Social Specialist
Jan 2022 — Present · Burbank, CA, US
Promoted to manage each movie title for major Disney motion pictures including Hocus Pocus II, Thor Love and Thunder, and Loki Season II as a key member of the Walt Disney Studio Account.• Launch trailers, build and present strategy plans to client.• Plan and manage multimillion-dollar budgets with analytics reporting.• Participate in client-facing meetings weekly to present decks with key observations and recommendations.• Manage coordinators to build out and implement campaigns.• Collaborate with creative teams on placements, campaign strategies and building content into strategic plans.• Work directly with social media partner stakeholders from Meta, Snapchat, Reddit, TikTok, Pinterest and X (Twitter) to review product and platform updates.• Coordinate RFP process with social partners and manage movie title social media campaign plans.• Study the competitive market to consistently update target markets and audience profiles.
Education
The University of Alabama
Bachelor of Science - BS, Commerce & Business Administration with a major in Marketing
2016
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