Alexandrea Lacoma
Product Marketing Specialist @Celebrus
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WORK HISTORY
Product Marketing Specialist @Celebrus
London, GB
Work with Head of Brand to develop content and messaging that resonates with our ICP and differentiates our solutions from the competition -Develop and execute marketing campaigns to drive product awareness and adoption -Work with the product team to understand new and existing products, and identify opportunities to enhance messaging to our target buyers -Conduct market research to understand customer needs and preferences, and use that information to inform content and product marketing strategy -Collaborate with the sales team to develop sales enablement materials, including event and sales collateral, as well as to understand what customers want and need -Support the Demand Generation team in creating content for social media, paid ads, events, etc-Manage content marketing planning and timelines -Create go-to-market strategies for new product/feature launches and updates to existing products -Provide market and buyer insights to drive the development of campaign strategies focused on generating demand and brand awareness -Actively research and identify emerging opportunities, best practices, and new ideas in marketing personalization and value-driven content marketing -Monitor and analyze content and campaign performance, evolving to maximize effectiveness
EDUCATION
Fashion Institute of Technology
Associate's degree, Fashion Illustration
Fashion Institute of Technology
Bachelor’s Degree, Graphic Design
Fashion Institute of Technology
Bachelor’s Degree, Direct Marketing
ABOUT ALEXANDREA LACOMA
Experienced Creative Director and Social Media Marketer with a demonstrated history of working in the beauty and fashion industry. Skilled in Photography, Advertising, Computer Literacy, Illustration, and copywriting. Strong arts and media design professional with a Bachelor’s Degree focused in Direct & Indirect Marketing, and Associates Degree in Fashion Merchandising, and Associates Degree in Fashion Illustration from the Fashion Institute of Technology.
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