Alexandre Rose

Digital Leader @Oxelo

Lille, FR

DEFINE AND ANIMATE THE BEST PRODUCT ASSORTMENT FOR DIGITAL COMMERCE FOR MY AREA - Develop and execute category strategies, underlying priority markets- Define annual performance targets- Ensure the best profitable product and service offering (1P-2P-3P), that meets decathlon\'s sustainability challenges- Put in place tactical actions to optimize product assortments, in a global way- Accompany the worldwide zones for their product selection for ecommerce.2. STRATEGICALLY MAKING VISIBLE AND PROMOTING PRODUCTS WITHIN CATEGORIES - Guarantees publication of the entire offer, in collaboration with countries- Improve the category\'s visibility on search engines- Determine the most effective ways to showcase products within each category- Create tree-structure for my category- Guarantee the optimal customer experience in the navigation, in compliance with the legal framework- Recommend new features that give better user experience in the product finding and choosing.3. MANAGE AND MONITOR THE DIGITAL PERFORMANCE OF THE PRODUCT OFFERING- Monitor the product and services performances online (traffic, conversion rate, GMV, inventory levels, pricing trends…)- Deal commercial cooperation with other international brands- Ensure the best customer engagement and satisfaction- Take action plans to improve business performances and profitability- Build sustainable product & service promotion plans for digital commerce- Animate zones and countries on commercial dynamism- Ensure competitive intelligence.