Alexandre Houget
Directeur Des Études Head of Research @Hyperworld
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WORK HISTORY
Directeur Des Études Head of Research @Hyperworld
Paris, FR
Media Marketing Research. Strategic and tactical tools for media content optimization. French leader in music research for TV and Radios, HyperWorld also works with major media companies in Spain, Belgium, Switzerland and many other countries throughout Europe. Main responsabilities as Head of Research - Definition and implementation of study protocols adapted to the specific needs of clients (tailor-made studies)- Products and offers development > Ex: Gold Index, an innovative online platform specially dedicated to Music Library Test results- Optimization of customer and partner relationships > radios, tv, access panels, market research software providers- Business Development- Team management > 3 project managers + 1 community manager
SKILLS
ABOUT ALEXANDRE HOUGET
Directeur des études / Head of Research at HyperWorld
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