Alexandre Houget

Directeur Des Études Head of Research @Hyperworld

Paris, FR
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WORK HISTORY

May 2018 — Present

Directeur Des Études Head of Research @Hyperworld

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Paris, FR

Media Marketing Research. Strategic and tactical tools for media content optimization. French leader in music research for TV and Radios, HyperWorld also works with major media companies in Spain, Belgium, Switzerland and many other countries throughout Europe. Main responsabilities as Head of Research - Definition and implementation of study protocols adapted to the specific needs of clients (tailor-made studies)- Products and offers development > Ex: Gold Index, an innovative online platform specially dedicated to Music Library Test results- Optimization of customer and partner relationships > radios, tv, access panels, market research software providers- Business Development- Team management > 3 project managers + 1 community manager

SKILLS

Web AnalyticsÉtudes MédiasMarketing AntenneTélévisionMédiamétrieFftTarificationCall-OutMarketing Régie PubSportFrance TélévisionsRadio FranceMarketingEtudes QuantiUniversité De Rennes 1Nouveaux MédiasMarketing SportifRevenu ManagementTf1Etudes QualitativesMédiasAudenciaAuditoriumRadioMusiqueAt InternetDéveloppement VbaUboHickoryFédération Française De TennisPricingPublicité

ABOUT ALEXANDRE HOUGET

Directeur des études / Head of Research at HyperWorld

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Alexandre Houget — Directeur Des Études Head of Research at Hyperworld in Paris, FR | Unifers