Alexandre Gauthier

Senior Esport Partnership Marketing Manager @Team Vitality

Ville de Paris, FR

BRAND STRATEGY & POSITIONING• Defined and deployed Team Vitality’s brand platform.• Developed claims, narratives, and editorial lines alignedwith gaming, tech,and lifestyle cultures.• Crafted distinctive storytelling to position Vitality as a leading premiumEuropean esports brand.• Rolled out brand strategy across all verticals: content, activations,collaborations, and merchandising.PARTNERSHIP STRATEGY & BRAND COLLABORATIONS• Strategic management of a diverse portfolio of brand partners across multipleindustries.• Translated business objectives into actionable activations within the esportsecosystem.• Authored strategic activation briefs and yearly recommendations (objectives,audience targets, key messages, KPIs).• Oversawpartnership budgets (€200K to €1M/year), reporting, performancereviews, and renewal processes.CREATIVE ACTIVATIONS & CAMPAIGNS• Designed and executed innovative activations, both digital and phygital.• Led coordination between creative, social media, production, talent, sports,influence teams, and external partners.• Embedded brand values into culturally relevant gaming narratives to maximizeengagement.• Collaborated closelywith internalteams across content, production, andcreative.• Acted as the key bridge between partner brands, Vitality teams, and serviceproviders.+ PERFORMANCE MONITORING & ROI ANALYSIS+ MANAGEMENT OF SENIOR PROFILES

Sup de Pub - Groupe INSEEC

Master 2 (M2)