Alexandre Devulder
Head of Retail Activation & Technical Marketing @Sony Europe
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WORK HISTORY
Head of Retail Activation & Technical Marketing @Sony Europe
Berlin, DE
Managed 150+ external field salespeople for SONY TV, Photo, Vision, and Sound product sales- Coordinated the external team of merchandisers, in charge of the implementation of SONY trade marketing and POS activities- Led the Technical Marketing team driving SONY sales talk and technical support.Achievements- Restructured and optimized the management of the external 150+ headcount salesforce with the introduction of a weekly sales steering process and new way of working leading to major gains of market shares with SONY biggest retailer. Special recognition team award from Sony Germany management team in Dec. 23- Introduction of online sales initiatives (online sales consultancy for our key retailers, virtual POS check)
EDUCATION
University of Bayreuth
Hauptstudium der Betriebswitschaftslehre (Business)
Northumbria University
BA. (Honours) European Studies 2.1, Economics & Business
EDHEC Business School
MIM (Master in Management), International Business Administration
INSEAD
Executive Program | Lead the Future
ESCP Business School
Executive MBA Candidate
INSEAD
Executive Program | Leading in a Transforming World , Specialisation - Business Essentials
Sciences Po Lyon
Economics & Finance
ABOUT ALEXANDRE DEVULDER
Over 20 years International Management Experience in Product & Trade Marketing, Field Sales Management, Business Planning, Supply Chain, Project & Change Management in Consumer Electronics.
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