Alexandre Dastrevigne

Head of Retail Europe @RON DORFF

Ville de Paris, FR

Managed Store Managers across 3 countries and over 10 POS - pop ups included• Developed operating standards (EOD, EOM), implemented and animated operations manual (Retail Guidelines & Retail Sale Training by season), and provided strategic direction to the sales team to increase sales on daily basis.• Drive and implement the Market Retail Strategy, focusing on the 5 P’s: People, Product, Premises, Processes and Profit, to continuously maximize profitability.• Optimized store performance and profitability, notably through the breakdown of all POS targets into monthly, daily, individual targets.• Monitoring stocks performance across the area by making inventory rollings and annual inventories. • Analyzed KPI\'s in order to forecast sales results and produce positive outcomes.• Created a KPI’s dashboard and payroll scheduler which improved cost control and operational efficiency.• Provide monthly, be-annually, annually detailed reports by countries, and submit to the General Management. • Commercially astute and proficient in managing retail P&L, budgets, and sell thru analysis.• Conducted weekly and monthly update meetings with the COO and CEO to review company strategy, direction and changing market trends; prepared PPT to evidence sales and service strategies.• Conduct weekly meetings with Store Managers to understand each store’s profile to maximum sales by driving all KPI’s and sharing best practice across the area.• Ensure elaboration of a rolling Retail deployment schedule by store, covering all retail marketing, visual merchandising and other activities and ensure implementation by operational coordination and close tracking. • Recruited, make annual reviews, and capitalize on human resources on daily basis.• Coordinated and developed openings, closings, and renovation of POS. • Consolidated SKUs and prices in order to inject them on the département stores platform.• Retail coordinator for the US Market. Such as LA, NYC and Fire Island’s stores.