Alexandra Zarchy

About Alexandra Zarchy

As a recent graduate from USC with a BA in Public Relations and an MS in Social Entrepreneurship, I have a passion for using innovative digital marketing strategies to promote social good and corporate social responsibility. I believe in incorporating social impact in all spaces, and making it my career goal.I have gained valuable experience as a marketing intern at SoLa Impact, where I managed social media accounts and digital footprints across the company and foundation, built the personal brands of the CEO and the Chief Impact Officer, generated content ideas and strategy, and came up with strategic partnerships to spread awareness and posts. I have also done digital marketing projects for various non-profits, social enterprises, independent artists, and law clinics, through my own public relations business, Two Cents. I have developed skills in Tiktok marketing, new business development, social media communications, and campaign strategy, and have collaborated with high profile street artists and influencers to create impact and engagement. Additionally, I have been involved in mentoring and teaching students from South Central Los Angeles, and leading a special interest group for community service, as a camp counselor, special interest community lead, and gala coordinator at Troy Camp. These experiences have shaped my values, motivations, and goals, and have prepared me for the challenges and opportunities in the social impact marketing field.

Experience

1. Account Executive

   BerlinRosen, an Orchestra company

   Jan 2026 — Present · New York, NY, US

Education

• University of Southern California

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication; Minor in Social Work and Juvenile Justice

  2019 — 2023

• University of Southern California

  Master of Science - MS, Social Entrepreneurship