Alexandra Watkins

About Alexandra Watkins

Author of the branding bestseller, Hello, My Name is Awesome. How to Create Brand Names That Stick (an Inc. Magazine Top 10 Marketing Book), I am the founder of Eat My Words, the wildly creative naming firm behind countless love-at-first-sight brand names including Burger King\'s Mac \'n Cheetos. I also named Wendy\'s Baconator when another naming firm farmed out the project to under the radar to Eat My Words. I am a popular guest lecturer at MBA programs and have been invited to present on multiple occasions to Stanford GSB, Haas Business School, Tuck @ Dartmouth, USC, USF, USD and SF State.Eat My Words\'​ clients include Coca-cola, Disney, Google, Frito-Lay, MIT, Wrigley, Fujitsu, Hasbro, Del Monte, and leading branding firms (like Landor) who put their good name on our great names.When you see an Eat My Words name, you\'ll never ask what it means, how to pronounce it, or \"What were they smoking!\"​ Our love-at-first-sight brand names make powerful emotional connections, build instant brand affinity, and have proven ROI. Some of our faves:MAC \'N CHEETOSSEED MONEY (crowd funding for community gardens)ALERT (Wrigley gum)ALTIMETER GROUP (Charlene Li)ANGELPOINTS (CSR solution) AVIATOR (browser)BACONATOR BEDROCK (law firm)BLOOM (energy drink) BOXBEE (full service storage)BREAKTHROUGH (mental health site)CHURCH OF CUPCAKES DASH (travel makeup kit)DISHCRAFT (robotic dishwashers)DIZZYWOOD (virtual world for kids) EAT MY DUST (janitorial)ENDLESS ECHO (social media)FIRETALKER PR (PR firm)GRANITE (server from Riverbed)GRINGO LINGO (language school)HAND JOB (nail spa)I HAVE A BEAN (coffee)ILLUMINEERING (coaching)JAZZED (dating site)MONKEY DUNKS (dips for kids)MOONDANCE (iPod dock)NAIL FRAUD (nail decals)NEATO (robotic vacuum)POTION (PR firm)POWER SUPPLY (meal delivery to gyms)REHAB (frozen yogurt store) RETRIEVER (dog GPS)SMITTEN (ice cream stores)SPOON ME (frozen yogurt chain) VERBATIM (legal compliance)WATERMARK (women execs)WAVELENGTH (social entrepreneur forum)

Experience

1. Founder & Chief Innovation Officer

   Eat My Words

   Mar 2005 — Present · San Francisco, CA, US

   Develop memorable brand names for clients including Coca-cola, Twitter, Google, Colgate, Frito-Lay, Xerox, Amazon, Google, Disney, and countless startups. Unlike old-school naming agencies and branding firms who mangle the alphabet to create ridiculously contrived brand names that people can\'t understand, pronounce or spell, Eat My Words creates incredibly likable, unexpected, fun, and catchy names.

Skills

• Copywriting
• Direct Mail
• Consumer Products
• Brand Management
• Content Strategy
• Marketing Strategy
• Brand Awareness
• Digital Media
• Fmcg
• B2b
• Direct Marketing
• Positioning
• Public Speaking
• Emotional Branding
• Creative Strategy
• Leadership
• Name Development
• Digital Strategy
• Interactive Advertising
• Nomenclature
• Brand Development
• Naming Conventions
• Customer Insight
• Newsletters
• Company Naming
• Online Advertising
• Digital Marketing
• Relationship Marketing
• Kicking Ass
• Integrated Marketing
• Advertising
• Branding Experience
• Social Media
• Product Naming
• Online Marketing
• Taglines
• Marketing
• Slogans
• Creative Direction
• Brand Architecture