Alexandra Pinckney
Sr Manager, Lifecycle Marketing @Justworks
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WORK HISTORY
Sr Manager, Lifecycle Marketing @Justworks
New York, NY, US
EDUCATION
New York University
Bachelor of Arts (B.A.), Sociology/Pre-med Concentration
La Universidad de La Habana/Fundacion de Ludwig
Bachelor of Arts (B.A.), African Studies in Cuban Arts & Culture
USC Marshall School of Business
Master of Business Administration - MBA, Marketing, Entertainment
SKILLS
ABOUT ALEXANDRA PINCKNEY
I\'m a results-focused marketing leader recognized for building emotionally resonant, high-performing campaigns that engage, retain, and delight customers. My passion lies in transforming insights into impactful brand experiences that have activated millions of users—whether I’m launching a new product, scaling a retention strategy, or architecting an omnichannel lifecycle journey. From fast-paced startups to beloved media brands like HBO and NBCU, I\'ve led cross-functional teams to bring seamless, customer-first experiences to life. My strategic approach bridges data, storytelling, and CX to activate customers, spark loyalty, and exceed revenue and engagement targets. At my core, I’m a transformational leader who builds high-trust, high-impact teams. I lead with empathy and champion collective excellence. Whether taking something from 0 to 1 or 1 to 10, I’m all in—and always excited to unlock the next big growth opportunity.
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