Alexandra Surby
Social Media Manager & Strategist | Campaigns, Content & Influencer Execution | Sports, CPG & Lifestyle
- Role
- Social Media Manager & Strategist at Hardpart Media
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Alexandra Surby
I help brands and sports organizations grow, engage, and shine on social media. At HardPart Media, I lead strategy and content execution across platforms — from planning and creation to posting and reporting — turning ideas into measurable results.I bring a unique mix of sports experience, creative content skills, and strategic marketing know-how, shaped by years covering professional and amateur sports, capturing photography and video, and managing social campaigns. Master’s: ASU Sports Law & Business | Bachelor’s: Sport Management, WSU Always happy to connect — let’s talk social media, sports, or creative strategy!
Experience
Social Media Manager & Strategist
Feb 2024 — Present · Scottsdale, AZ, US
Lead end-to-end social media strategy and content execution across Instagram, TikTok, LinkedIn, Facebook, and YouTube- Develop and maintain platform-specific content calendars to ensure consistent, on-brand posting- Create, edit, and optimize short-form video and visual content using CapCut, Canva, and more- Support influencer and creator collaborations, including vetting, briefing, and deliverable oversight- Track, analyze, and report on social performance using KPIs and social listening insights, translating data into actionable recommendations- Designed a 12-day client UGC campaign that boosted views by 120%, engagements by 150%, and engagement rate by 16%- Implemented workflows to streamline creative approvals and improve turnaround times
Education
Arizona State University
Master of Sports Law and Business
2021 — 2023
Washington State University
Sport Management, Business Administration and Management, General
2017 — 2021
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