Alexandra Speck
Athlete Marketing l Storyteller l Partnership Alignment l Team Sports - Wasserman
- Role
- Vice President of Talent Marketing, Team Sports at Wasserman
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Alexandra Speck
Leaders aren\'t born, they are made. And they are made just like anything else, through hard work, and that\'s the price we\'ll have to pay to achieve that goal, or any goal.\"- Vince LombardiMarketing leader with a passion for building authentic partnerships between athletes and brands through powerful storytelling and innovative content strategies.Currently serving as VP, Talent Marketing – Team Sports at Wasserman, I lead strategic initiatives that connect world-class athletes with brands to create impactful, culturally relevant campaigns. I specialize in helping athletes develop and amplify their personal brands — aligning their values, passions, and platforms to drive meaningful business results.Previously at ISE, SPORTFIVE, and WME I focused on personal brand development and partnership sales, and at Jackson Dawson Communications, I executed large-scale activations in the automotive space.Big on creative strategy. Even bigger on meaningful impact.Sales l Negotiation l Brand Development l Partnership Alignment l Lead Sourcing l Event Activation l Experiential Marketing l Digital Content l Social Media Strategy l Multi-Tasking l Organization l Versatility
Experience
Vice President of Talent Marketing, Team Sports
Jan 2023 — Present
Education
University of Michigan
Bachelor of Arts (BA), BSO Psychology, and Minor in History of Art, Certificate in the Program of Entrepreneurship
Ohio University
Master of Business Administration (MBA) and Master of Sports Administration (MSA)
Skills
- Event Planning
- Sports
- Microsoft Office
- Fundraising
- Advertising
- Social Media
- Microsoft Word
- Research
- Social Networking
- Teamwork
- Leadership
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Marketing
- Public Speaking
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