Alexandra Rosen

About Alexandra Rosen

A seasoned leader focused on the intersection of business, innovation and people, Alex drives bottom-line results with high-level thought leadership and meaningful partnerships. She has developed and led innovative global programs at Google, Cisco, and GoDaddy. She creates authentic presence for brands and ensures delivery of positive benefits for companies and communities. Her work spans Rio 2016 Olympics, Internet of Everything, Live Nation, Blizzard, Global Citizen, U.S. Conference of Mayors and GoDaddy Venture Forward among others.Alex actively advises startups through venture accelerators and incubators, and served on the board of directors for AVIXA, JGSI, and the former UCLA Center for Music Innovation. She graduated from Stanford University with an undergraduate degree in neuroeconomics and poetry, and from UCLA Anderson School of Management with an MBA. She lives in Miami with her husband, son, and two dogs.Past involvements include:• Keynotes and speaking opportunities: AVIXA Infocomm Virtual Keynote (2021), Transplant Miami Panel Moderator with Roni Abovitz (2021), UCLA Anderson Alumni Conference (2017), Marketing/Tech conference keynote (Digital Summit \'13), panelist and presenter (Internet Summit \'13) and ambassador (ad:tech SF \'13)• Cannes Lions Global Creative Academy for Marketers \"Under 30\"​• Collaborative Economy: Crowd Companies - Brand Council Founding Member Skills and Passions:• Bridging the art and science, the data and the creativity.• Translating the technical into the emotional - turning geek speak into effective messaging and positioning• Building and executing core branding strategy - developing and sustaining a brand, including market analysis, creative implementation, naming and governance • Identifying and leveraging emerging digital platforms - including various social channels, mobile devices, tablets and apps• Managing projects and leading teams - keeping projects on-time and on-budget, while distilling appropriate information to stakeholders: executives/colleagues, and vendors • B2B brand storytelling - designing immersive digital experiences, including content curation and distribution that help B2B brands tell real stories

Experience

1. Economist and Global Head, Small Business Research Lab (Fka Venture Forward)

   GoDaddy

   Jul 2019 — Present

   If we can\'t see them, how can we help them? Lead and launched an economic research initiative that quantifies the presence and outsized impact made by 20+ million small & micro-businesses, as well as providing insight into their needs, demographics, and behaviors to empower advocates of entrepreneurship and make opportunities more inclusive-Connect with brands and organizations for value-add relationships, drive and publish research with data scientists, collaborate with marketing and comms on key topics and work with mayors, policymakers, and local organizations to empower and support these entrepreneurs at every stage.

Education

• Cannes Lions School

  Brand and Purpose Marketing

• UCLA Anderson School of Management

  Master of Business Administration (MBA), New Media, Digital Platforms, Marketing Brand Strategy

• Stanford University

  Bachelor of Arts, (neuro)Economics, Poetry/Creative Writing