Xan Pruitt

About Xan Pruitt

Senior Community and Social Media Manager with 17 years of experience building and scaling communities across social gaming, interactive fiction, and emerging platforms. I specialize in designing community ecosystems from the ground up: Discord infrastructure, creator and influencer programs, moderation frameworks, and social strategy, with equal focus on long-term retention and measurable growth.I\'ve owned community strategy at Zynga, Riot Games, Kongregate, Scopely, and Series Entertainment. Across those roles: 30 million Facebook followers for FarmVille, 1,719% Discord growth in a single year for Bitverse, a 31% reduction in support ticket volume at Jumpstart without a decline in CSAT, and 34% community growth at Intrepid Studios across a Discord with 60% week-one retention.What I care about beyond the dashboards is whether a community actually has a culture worth being part of, whether customers feel seen, and whether the space can sustain itself when things get hard. That work is always grounded in data, even when the questions are human ones.Career Accomplishments: Served as sole community and social hire at Series Entertainment, building infrastructure from scratch across four products simultaneously, including social strategy, community program frameworks, Discord ecosystems, and moderation systems Authored a 100+ page community operations handbook and established Series Entertainment\'s first moderation program and staff training framework Drove a 38% YoY increase in page views, 55% increase in organic shares, and 32% increase in engagement rate for a 9-year-old interactive fiction title in wind-down, while growing new follower acquisition 59% YoY Managed Choices Insiders newsletter across 9 campaigns to subscribers, sustaining a 26.6% open rate above industry benchmark Onboarded 51% of Bitverse monthly active users to Discord, growing the platform 1,719% in a single yearProduced the 2015 ULoL Collegiate Summit, a $250K+ multi-day learning and development conference for collegiate LoL community leaders across the US and Canada, covering community growth, scaling, and leadership Produced and voiced the FarmVille podcast averaging weekly listeners Executed over 150+ contests, events, and giveaways in 2022 for Kongregate Owned community launch strategy across eight titles including FarmVille, FarmVille 2, and multiple Roblox titles Established department-wide policies, best practices, and staff training for community and customer engagement at Misfits Gaming and Jumpstart Games

Experience

1. Senior Community and Social Media Manager

   Series Entertainment

   Jul 2025 — Present

   Sole community and social hire across four products simultaneously. Authored a 100+ page operational handbook, established Series Entertainment\'s first moderation program, and delivered company-wide customer engagement training. Drove 38% YoY page view growth, 55% increase in organic shares, and 32% engagement rate increase on a 9-year-old title in wind-down, with new follower acquisition up 59% YoY. Managed Choices Insiders newsletter to subscribers at a 26.6% open rate. Conducted a company-wide trust and safety audit whose findings directly informed product decisions. Currently leading full community and social strategy for RUN.game through its public launch phase.

Skills

• Social Games
• Casual Games
• Community Management
• Social Media
• Team Management
• Customer Engagement
• User Experience
• Customer Retention
• Mobile Games
• Forums
• Quality Assurance
• Customer Service
• Facebook Fan Page Strategies
• Copywriting
• Creative Writing
• Event Planning
• Social Media Marketing
• Blogging
• Social Media Strategist
• Sentiment Analysis
• Online Moderation
• Computer Games
• Online Gaming
• Mmorpg
• Mmo
• Facebook
• Community Sites
• Video Games