Alexandra Petrovich
Digital Group Head @Media Direction Group
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WORK HISTORY
Digital Group Head @Media Direction Group
Moscow, RU
Account: automobile manufacturer Great Wall Motors, brands HAVAL, TANK, WEY, ORA- strategic planning of launch and growth of brands with focus on digital media- planning of advertising activities in accordance with sales plan- in-depth market and performance analytics- integration of verification and post-view attribution to maximize the conversion potential of campaigns- coordination of creative production in accordance with media activities- special projects planning and execution- evaluation of marketing trends and their implementation into current activities- management of the team
EDUCATION
Higher School of Economics
Bachelor's degree, World Economy
ABOUT ALEXANDRA PETROVICH
Digital Group Head at Media Direction Group with 6+ years\' experience in pharma, banking,…
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