Alexandra Missagia

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEXANDRA MISSAGIA

Diverse, well-rounded and disruptive marketer with deep understanding of all facets of the customer lifecycle;from acquisition/top of funnel; through retention/loyalty. Deep knowledge of the hospitality, travel and tourism space, and casino guest oversight in both B2C and B2B spaces. Key highlights include- Ecommerce oversight for pre-cruise purchase/upsell; oversight of merchandising strategy, A/B testing and enhancement roadmap- Ability to lead and implement commercial strategy and results- CRM, campaign management, personalization and analytics * Working with deep insights to develop strategy and drive results * Datawarehouse requirements and IT process to implement large scale change in customer data to implement campaign management process and personalization roadmap- Understanding of content management, SEO, SEM, email, paid social, direct mail and paid media to drive brand awareness and repeat business to ensure paid investments are getting to the right customer at the right time- Customer Loyalty Program Oversight * Knowledge of lifecycle behaviors and rewards currency to drive repeat business and brand affinity * Implementing change from Lifetime Value (repeat business) to a Revenue Based Model (based on spend)- Oversight of domestic and international partnerships in the co-brand and merchant relationship space- Successful expat assignments in Germany and brand launch due diligence in China and the UK- P&L oversight, with successful assignments in as financial controller to create financial transparency of all aspects of the operation: AP/AR, contract administration, payroll and accounting; business development and contract negotiation - Managed diverse budgets to deliver on KPIs in both large corporate environments and small start up settings * Understanding of the operating expense management and capital business case process to ensure investments are aligned with ROI requirements- Successful leader whose outcomes in driving results and retaining high performing talent comes through managing teams with transparent communications, as well as a humble and humor infused approach to ensure high motivation, satisfaction and employee engagement during times of constant ambiquity as well as politically charged settings