Alexandra McArthur
Helping clients optimize their data driven marketing solutions.
- Role
- Vice President Sales and Client Management at Acxiom
- Location
- Franklin, MI, US
- LinkedIn followers
- 500 followers
About Alexandra McArthur
Marketing professional with extensive business experience across automotive and finance industries. Proven track record of delivering marketing solutions through business analysis, strategic planning, communications development and implementation. Recognized as an effective leader able to prioritize effectively, multi-task and achieve objectives on time and within budget.Specialties: Digital marketing, website development, digital strategy, online advertising, mobile marketing, brand development, strategic planning, market research and analytics, competitive analysis, account management, vendor negotiations and management, financial management, new business development, event management, integrated marketing, public relations, social media CRM and loyalty marketing.
Experience
Vice President Sales and Client Management
Feb 2019 — Present · US
Education
University of Michigan
Bachelor's degree, Marketing and Finance
Skills
- Brand Management
- Marketing Strategy
- Strategy
- Ppc
- Marketing Management
- Email Marketing
- Business Planning
- Digital Strategy
- Sales
- Online Advertising
- Sem
- Strategic Planning
- Online Marketing
- Customer Relationship Management (Crm)
- Loyalty Marketing
- Direct Marketing
- Brand Development
- Financial Management
- Mobile Marketing
- Budgeting
- Crm Integration
- Managerial Finance
- Crm
- Business Development
- Lead Generation
- Digital Marketing
- Advertising
- Competitive Analysis
- Creative Direction
- Marketing Research
- Integrated Marketing
- Marketing Communications
- Budgets
- Web Strategy
- Marketing
- Market Research
- Customer Satisfaction
- New Business Development
- Sales Operations
- Product Marketing
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