Alexandra M. A.

About Alexandra M. A.

I\'m an award-winning, marketing communications professional with more than 20 years of experience leading integrated campaigns across multiple industries. My expertise lies in not only crafting compelling marketing communications and building strong brands but also in leveraging digital strategies to drive results. I have a proven track record as an organized and resourceful decision-maker, influencing others, forging strategic relationships, and delivering impactful outcomes. I also have the vision and creativity to generate high-return media opportunities and strategies that strengthen organizational market position and enhance revenue growth. Fully bilingual in English and Spanish, I bring a unique perspective to marketing that extends across both languages. My ability to combine traditional marketing communications skills with cutting-edge digital strategies positions me as a versatile and effective leader in today\'s dynamic business landscape. Specialties: Brand & Product Strategy | Digital Marketing

Experience

1. Digital Marketing Manager

   SMA America

   Jan 2018 — Present

   As the Digital Marketing Manager at SMA America, I spearhead the implementation of robust digital marketing strategies across diverse market segments, including home, commercial, industrial, and large-scale.Throughout my career, I have refined my skills in developing, writing, and publishing targeted content for various audiences, including solar trade professionals, installers, financial and investment experts, and commercial building owners.Proficient in both English and Spanish, I strategically manage SMA America\'s online presence, including the corporate website and key social media platforms such as LinkedIn, YouTube, and Facebook. Leveraging a deep understanding of social media outlets, best practices, and results tracking, I contribute to the company\'s global digital alignment. Additionally, I possess a solid foundation in marketing automation principles and excel in tracking and reporting digital metrics, KPIs, and results to measure the impact of digital marketing efforts. My strategic approach extends to collaborating with cross-functional teams, providing guidance, and executing various marketing campaigns, as well as leading select digital forward projects from start to finish.

Education

• UCSC Silicon Valley Extension

  Certificate Program

  2021

• State University of New York College at Buffalo

  Exchange Student / National Student Exchange Program

• Universidad de Puerto Rico

  Bachelor's degree