Alexandra Kirsch Thompson

About Alexandra Kirsch Thompson

I’m a digital marketing and consumer engagement leader with 15+ years of experience building brand storytelling systems that connect content, commerce, and consumer behavior.My background spans social media, influencer marketing, CRM, content strategy, and eCommerce creative across both agency and in-house leadership roles. I’ve worked across highly matrixed organizations and regulated industries, and I’m at my best where creative thinking, operational rigor, and cross-functional partnership all need to coexist. Today, I lead digital content across the All-Clad, T-fal, Rowenta, and Krups brands at Groupe SEB USA, overseeing a 10-person team and a $2M+ content investment spanning packaging, PDP creative, CRM/email, social, and digital media assets. My role has grown beyond production into broader digital storytelling and consumer engagement, with work spanning retail, DTC, Amazon, and creator-led content ecosystems. A consistent theme throughout my career has been building capability: scaling teams, improving workflows, introducing better systems, and helping organizations move from reactive execution to stronger strategic thinking. At SEB, that has included rebuilding the content operating model, scaling the team, and helping evolve the function into a more integrated digital marketing capability.Before Groupe SEB, I led content marketing and CRM strategy at Henkel across a portfolio of major household brands, with responsibility for omnichannel content, influencer programs, email marketing, and retailer-integrated campaigns. Earlier in my career, I built my foundation in agency leadership, social strategy, and editorial content.I’m especially interested in the intersection of brand storytelling, digital commerce, creator ecosystems, and modern consumer engagement.

Experience

1. Head of Digital Content (Digital Marketing & Consumer Engagement)

   Groupe SEB

   Sep 2023 — Present · Parsippany, NJ, US

   Lead digital content and consumer engagement strategy across the All-Clad, T-fal, Rowenta, and Krups brands, overseeing a multidisciplinary team responsible for social media, eCommerce creative, CRM content, and scalable content production. • Built and now lead a 10-person digital content and creative team, establishing centralized systems and workflows to support marketing, product launches, and retail activation. • Rebuilt the organization’s content production model, introducing structured intake, automation, and project management tools that scaled output to 500+ creative initiatives annually. • Expanded the function beyond production into digital storytelling and consumer engagement, including social strategy, creator partnerships, and cross-channel campaign support. • Lead digital creative for eCommerce ecosystems including PDP content, Amazon storefronts, and retail media creative across major retail partners. • Partner closely with brand, product, PR, and activation teams to shape how brands show up across digital platforms and consumer touchpoints. • Contribute to Groupe SEB’s broader digital transformation initiatives, focused on consumer insight, virality, and modern content production.

Education

• Michigan State University

  Bachelor of Arts, Professional Writing, Jewish Studies, History

Skills

• Content Strategy
• Marketing Strategy
• Social Media
• Feature Writing
• Account Management
• Content Development
• Market Research
• Editing
• New Media Strategy
• Feature Articles
• Digital Marketing
• Public Relations
• Creative Writing
• Community Outreach
• Community Development
• Blogging
• Corporate Social Media
• Writing
• Social Media Integration
• Content Marketing
• Social Media Advertising
• Publicity
• Social Media Measurement
• Social Media Marketing
• Influencer Marketing
• News Writing
• Media Pitching
• Facebook
• Strategic Content Development
• New Media Consulting
• Online Publicity
• Proposal Writing
• Resume Writing
• Press Releases