Alexandra Kinney
Senior Ecommerce & Digital Content Manager @Allen Company
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WORK HISTORY
Senior Ecommerce & Digital Content Manager @Allen Company
Louisville, CO, US
Led end-to-end B2B platform development managing 15-person cross-functional team, delivering solution 2 weeks ahead of schedule with 90% user adoption within 3 months • Drove $2M+ revenue growth through data-driven product improvements and taxonomy restructuring across two DTC platforms, achieving 15% conversion rate improvement • Managed strategic partnerships with 20+ vendors and retail partners including Walmart and Amazon, providing digital operations and syndication optimization • Optimized user experience metrics by 25% through feature enhancement and SEO optimization using Magento and Salsify PIM
EDUCATION
Colorado State University
Bachelor of Science, Apparel and Merchandising
SKILLS
ABOUT ALEXANDRA KINNEY
Hi! I\'m Alex, a seasoned e-commerce and digital product specialist with a strong background in driving online retail success. Currently, as a Senior E-Commerce Content Manager at Allen Company, I lead digital product operations and optimization for both B2B and DTC channels. My role involves enhancing user experience through strategic content management, SEO optimization, and cross-functional collaboration.With extensive experience in e-commerce content management, I have a proven track record of launching successful platforms, improving site navigation, and boosting conversion rates. My career includes roles at Saks Fifth Avenue and Hudson’s Bay Company, where I honed my skills in site merchandising, content syndication, and data-driven optimization.I thrive in dynamic environments and excel at managing cross-functional teams to deliver impactful digital solutions. My passion for improving user experiences and driving sales is matched by my commitment to continuous learning and process improvement. Let’s connect and explore how I can bring my expertise to new opportunities and challenges!
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