Alexandra Guarneri
Director of Sourcing at CandyRific and Hilco Sweets
- Role
- Director of Sourcing at Candyrific
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexandra Guarneri
With over a decade of experience in the CPG industry, I’ve built my career around driving…
Experience
Director of Sourcing
Oct 2024 — Present
Drove end-to-end product development from concept through launch for confectionery and novelty items (Disney, Marvel, Kool-Aid, Warheads) overseeing feasibility, costing, sourcing, vendor selection, packaging, QA, and retailer compliance across an $80M–$100M portfolio for Candyrific and Hilco SweetsConducted market research and competitive analysis to identify product opportunities, ensuring portfolio growth and retailer alignment while leading cross-functional teams (Design, QA, Sales, Finance) to deliver launches on time and on budgetDeveloped and optimized global sourcing strategies, negotiating with international suppliers to reduce costs and improve margins by 30% while maintaining quality and safety standardsDirected packaging development and production processes, ensuring alignment with retailer requirements, regulatory guidelines, and brand standards across all channelsImplemented scalable systems and processes that improved speed-to-market, simplified workflows, and reduced development complexity, resulting in measurable gains in efficiency
Education
Drexel University's Westphal College of Media Arts & Design
Bachelor's degree
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