Alexandra N.
Product Manager, Ecrm Wealth @ATB Financial
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WORK HISTORY
Product Manager, Ecrm Wealth @ATB Financial
Calgary, AB, CA
I help reimagine how we use our CRM to support meaningful relationships between clients and advisors. In this role, I bring structure and momentum to our CRM strategy, aligning business needs, user experience, and technical delivery, while keeping the client experience at the heart of every decision
EDUCATION
Southern Alberta Institute of Technology (SAIT)
New Media Production and Design Diploma (Hons.), Digital Marketing
Southern Alberta Institute of Technology (SAIT)
NMPD Diploma, New Media Production & Design
University of Calgary
Marketing Certificate, Marketing
University of Calgary
BCS, Communications & Culture
SKILLS
ABOUT ALEXANDRA N.
I’m a strategic product and marketing leader who partners with organizations to unlock clarity, drive alignment, and deliver outcomes that matter—across digital products, marketing strategy, and martech ecosystems. Why do I do what I do? Because impact doesn’t happen by accident—it’s built through intentional collaboration, smart systems, and clear strategic direction. I thrive at the intersection of people, process, and technology, helping teams cut through complexity, stay focused on what matters, and turn great ideas into scalable, measurable results. I’ve led initiatives that launched customer-first digital tools, transformed data into actionable insights, and optimized cross-functional delivery to increase speed, quality, and performance. Whether embedded with a team or advising from the outside, I bring both strategic perspective and tactical experience to the table—always with a focus on driving value. If you’re growing, evolving, or rethinking how your product, marketing, or martech strategy can work harder for your business—I can help. I bring a focused, opportunity-driven approach to fast-moving environments, and I’m known for being a collaborative problem solver who elevates others, aligns teams, and helps unlock their full potential. Let’s connect if you’re looking for a partner who can lead with strategy, dig into the details, and bring a balanced mix of structure, creativity, and momentum to your next challenge.
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