Alexandra James
Marketing Manager | CRM, Loyalty, Brand & Merchandise Experience
- Role
- Manager, Crm Marketing at AutoZone
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Alexandra James
I am a creative and data-driven strategist with CRM, Brand, Loyalty & Merchandise Marketing experience at AutoZone. I started my career in Merchandise Marketing, gaining experience working cross-functionally on holistic marketing plans for parts & products. From there, I joined the Brand team, working not only on brand consistency across channels but also creative strategy and implementation for paid media - specifically social, radio, TV, display - and organic social. I then moved to the Loyalty team with a focus on quantitative and qualitative research for new member benefits, AutoZone Rewards brand standards and member events. I’m currently leading the CRM team, guiding the creative strategy and implementation for email, SMS, direct mail and push notifications with a focus on 1:1 personalization.
Experience
Manager, Crm Marketing
Feb 2022 — Present · Memphis, TN, US
Education
The University of Memphis
Bachelor of Business Administration (B.B.A.), Marketing Management & Social Media, 3.95 (Major GPA: 4.0)
2013 — 2017
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