Alexandra Hollins

Asset and Profit Protection Data Analyst @Burberry

London, GB

Sole technical specialist for APP Legal, delivering global Power BI reporting, process automation, and AI adoption support across EMEIA, Asia, and the Americas. I design and own enterprise-level reporting that protects profit, brand, and operational integrity.• Global Power BI Development - Developed with advanced DAX and optimised, scalable data models. Sole developer and owner of solutions, including- Sphera Incident Reporting - tracks and analyses global asset protection incidents- Gifts & Hospitality Register - monitors declarations for compliance and governance- Retail OPS Discount Tracker - oversees discount use to identify risk and protect margin.• Register Management - Full lifecycle management of the Gifts & Hospitality register dataset, ensuring data integrity and driving automation-led process improvements.• Automation & Workflow Optimisation - Partner with Power Platform leads to build tools in Power Apps and Power Automate, streamlining workflows, cutting manual effort, and accelerating turnaround times. Support GDPR compliance by validating user account data.• AI Adoption Support - Contributor to Burberry’s Microsoft Copilot pilot, guiding colleagues on practical AI use to boost productivity and insight generation.• System Migration - Led transition of store master and Sphera reporting data from Access to SharePoint, improving structure, accessibility, and long-term usability.• Business-Tech Bridge - Translate APP Legal business needs into scalable, user-friendly tools and reporting solutions.