Alexandra Haseotes Taussig
Director, Brand Experience @ Dunkin’ | Strategic Partnerships | Collabs, Culture & Consumer Insight | Brand Strategy
- Role
- Director, Brand Experience at Dunkin'
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Alexandra Haseotes Taussig
As a Marketing Director at Dunkin’, I bring culture to coffee—leading partnerships, collaborations, influencer strategy, and merchandise that turn everyday moments into fan-fueled brand love.During my time in Brand Strategy, I shaped long-term brand and consumer strategy, grounded in data and insight into QSR behaviors and trends. From Gen Z taste shifts to platform-native storytelling, using behavioral insights and data to drive smarter, consumer-centric decision making. Before joining Dunkin’, I built a foundation in consumer insights, brand strategy, and cultural trends—working across brands to help household names stay relevant in fast-moving, competitive categories. From QSR to convenience retail, I honed a deep understanding of what drives decision-making at shelf, on screen, and in real life.
Experience
Director, Brand Experience
Jun 2024 — Present
Lead cross-functional teams in the development and execution of brand partnerships, influencer marketing, product collaborations, & merch drops
Education
The New School
Master of Arts (M.A.), Psychology, Behavioral
2009 — 2011
Babson F.W. Olin Graduate School of Business
Master of Business Administration (MBA)
2013 — 2016
Hobart and William Smith Colleges
BA, Cum Laude with Honors in Psychology
Skills
- Google Analytics
- Social Media
- Microsoft Office
- Microsoft Word
- Nonprofits
- Non-Profits
- Strategic Planning
- Social Networking
- Microsoft Excel
- Powerpoint
- Marketing Analytics
- Program Development
- Analytics
- Public Speaking
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