Alex Gosney
Marketing Ops Lead @Collibra
- Role
- Senior Manager Marketing Operations at Collibra
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Alex Gosney
Marketing professional with a love for automation.
Experience
Senior Manager Marketing Operations
Mar 2024 — Present · Raleigh, NC, US
Lead Marketing Operations for a global data intelligence company, owning the MarTech ecosystem and operational infrastructure that supports scalable demand generation, lead lifecycle optimization, and cross-functional alignment.Key Responsibilities & Impact- Own and evolve the marketing technology stack, conducting ROI audits, removing redundancies, and implementing scalable solutions aligned to business goals- Create governance frameworks for vendor evaluation, onboarding, compliance, and system integration- Drive MarTech innovation by evaluating and implementing AI-driven capabilities that improve personalization, automation, and operational efficiency- Partner with Marketing, Sales, and BDR teams to optimize the full lead lifecycle through revamped scoring models, intelligent routing, and automated follow-up workflows — improving speed-to-lead and conversion- Collaborate with the demand generation team on segmentation, personalization, and BDR enablement to ensure seamless campaign execution and consistent lead handoff- Transition the team toward an account-engagement motion, enabling earlier warming and generating higher-quality, sales-ready MQLs- Lead cross-functional reporting initiatives with Finance and Analytics, building integrated Tableau and Salesforce dashboards that enhance visibility into funnel performance, SLAs, and campaign attribution- Maintain a GDPR-compliant Marketo database through strict data governance, exclusions, and accurate CRM field mapping- Implement data hygiene practices that improve reporting accuracy, automation performance, and targeting precision- Modernize budget planning by shifting from legacy tools to an integrated, finance-aligned workbook model for greater accuracy and transparency.
Education
University of North Carolina at Charlotte
Bachelor of Arts (BA), Communication Studies, Public Relations
Skills
- Constant Contact
- Google Docs
- Microsoft Office
- Social Media
- Research
- Microsoft Excel
- Powerpoint
- Windows
- English
- Event Planning
- Microsoft Word
- Customer Service
- Teamwork
- Public Speaking
- Indesign
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