Alexandra G Mills
Commercial Marketing Supervisor @Nucor Corporation
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WORK HISTORY
Commercial Marketing Supervisor @Nucor Corporation
Charlotte, NC, US
Leads the development and execution of multi-channel marketing strategy across web, social media, email, webinars, case studies and long-form articles to drive engagement, lead generation and thought leadership. Aligns marketing strategy with business development goals across Nucor’s core markets of construction, automotive and energy, ensuring campaigns directly support enterprise-wide commercial efforts. Manages external agency relationships, overseeing paid media and editorial partners to ensure strategic alignment, timely asset delivery, consistent messaging and optimized campaign performance. Leads cross departmental collaboration between Commercial Marketing and internal stakeholders including corporate communications, public affairs, business development and production subject matter experts. Establishes project management best practices to streamline feedback loops, enhance team productivity and ensure on-time delivery of large-scale initiatives. Spearheads project management for paid, owned, and earned content, driving prioritization, task management and accountability across internal and external contributors. Partners with cross-functional teams (web development, creative, analytics and content) to optimize digital assets for SEO, user experience and brand consistency. Monitors campaign performance metrics, delivering actionable insights and strategic recommendations to senior leadership for continuous optimization and improvement.
EDUCATION
San Diego State University
Bachelor of Science, Business Administration Marketing; Integrated Marketing Communications
SKILLS
ABOUT ALEXANDRA G MILLS
Alexandra has spent the last 13 years honing her skills in marketing and communications across a variety of industries from tourism and healthcare to technology and advanced manufacturing. With experience in both non-profit, for-profit and agency organizations, Alexandra excels at creating integrated marketing plans and content strategies to target the right audiences at the right time with the right information.From her account management and communication strategy work at an association management company to her current role crafting and managing campaigns for a steel manufacturer, Alexandra has gained valuable experience in project management, cross-departmental communications, design, writing, budgeting, and relationship management with partners and stakeholders. Her proficiencies include: project management, content strategy, writing, organic and paid social media, analytics, email marketing, advertising, budget management, design, and website management.In 2019, Alexandra was awarded Destinations International\'s 2019 Class of 30 Under 30 recognition for her work as Marketing Specialist at Destination DC where she served as project manager for the organization’s domestic advertising campaigns and was the main point-of-contact for their agency of record. Alexandra is a storyteller and is passionate about understanding the consumer behavior of her organizations’ members and target audiences. She is ready to roll up her sleeves and tackle new challenges with a positive, can-do attitude, and a splash of creative problem solving.Let’s chat: a••••••••@gmail.com
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