Alex Fitzgibbons

About Alex Fitzgibbons

Hello! I’m a Senior Media Planner with a knack for blending smart strategy with bold creativity. I love digging into the data (think performance metrics, audience behavior, content engagement) to help brands not just hit their KPIs, but tell stories that actually stick.I’ve built and optimized full-funnel media plans across digital channels, always keeping one foot in strategy and the other in execution. Whether I’m teaming up with creatives or fine-tuning assets to really connect with an audience, I’m all about that sweet spot where collaboration meets critical thinking.Outside of the media world, I sharpened my creative lens through a certification at Parsons School of Design (in partnership with Complex), diving into the streetwear space and building a brand of my own. That experience leveled up my skills in creative strategy, brand development, and cultural storytelling - especially in lifestyle, fashion, and youth-driven markets.I’m all about spotting trends early, shaping culturally relevant concepts, and helping brands build identities that feel authentic and fresh.Let’s connect if you’re into media strategies with heart, edge, and a strong creative POV.

Experience

1. Senior Media Planner

   space150

   Sep 2025 — Present

Education

• Parsons School of Design - The New School

  Complex: Streetwear Essentials Certificate

• University of Minnesota

  Bachelor's degree, Strategic Communications

  2018 — 2022