Alexandra Diaz

About Alexandra Diaz

Summary: I assist and advise companies in all areas of marketing. My newest venture is a project of love and passion for everything about the arts. I help business owners, executives, and marketers with special custom projects. I deliver marketing and business best practices to the creative fields so that artists and art venues such as museums and other entertainment forums can create and be artistic while focusing on their craft or business. Every brand and company is unique, and the evolution of my independent status has now evolved into KASCADA Media. Our clients\' strength is the tailor-made programs and recommendations that leverage a variety of marketing tactics, such as social media content production, product and service campaigns, go-to-market strategy and implementation, branding, copywriting, and public relations When you work with me, I ensure that your vision and goals are always the driving inspiration and force behind the projects we work on. We embrace your vision and provide our perspective so that you can make informed decisions. My methodology is diverse, and the people I collaborate with employ the latest technology to maximize project effectiveness, always with the best attitude and positive approach. Specialties: Social Media Strategy and Content Creation, Brand and Web Design, Event Production and Support, Fundraising, Community Building, Lead Generation, Public Relations -Product & brand strategy -Product development & product marketing -Go-to-market marketing and multi-channel development. Driver of top-line revenue growth and positive P&L performance. Multilingual: English, French, and Spanish. Here are some of the brands I have worked with or collaborated with. Oakley, Jacuzzi Group, General Mills, Zazzle, Crayola, Avery Dennison, Maria Evangelina Rodriguez, Total Transportation, KASCADA Media, and more! Contact me for a collaborative marketing approach, and bring your brand the energy it deserves! Areas of Expertise Include Digital Marketing Social Media Team Leadership and development Product Development, Program Management, Channel Strategy and Tactics, User Community development and Nurture, Product Design, Research and insights gathering Design strategy Brand Strategy, Go-to-market Project Management, Product Lifecycles, Strategic Planning, Supply Chain best practices, Merchandising, Market Research, AI integration and automation tools. All areas of digital marketing and social media across platforms. Re ail and online channels, demand generation.

Experience

1. Principal Owner

   Kascadamedia

   Mar 2025 — Present · Orange County, CA, US

   We are a creative, business-savvy marketing agency. We work with business-minded companies and creatives to make big things happen, focusing on business media and the arts. If you already have a team and have a unique project or a launch, we are here to amplify your team\'s bandwidth without affecting other projects or needs. Our team has product, program, marketing, channel, and social media experience and expertise.We also handle special projects such as Press, Media, PR, Museum marketing, copywriting, social media calendar management, event support, fundraising, press campaigns, organic marketing, paid marketing, and more.

Education

• Universidad Iberoamericana Tijuana

  Bachelor's degree, International Business